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August 17, 2009 - Letter from Michael Chiarello

Thank you to all my fans for supporting my efforts on Top Chef Masters. What an amazing experience! Make sure to watch the finale this Wednesday night. It's a great end to what was an intense and interesting experience. So far, I'm proud to say that I have won $20,000 for my charity, Clinic Ole in the Napa Valley, and am really glad that I took this opportunity to step into the murky waters of "reality television," for the chance to support such a great cause. I have the utmost respect for all 24 of the chefs who took on this challenge in order to do good, and in the balance, it was worth it.

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As you probably know, 'Reality TV' is anything but real, and if you've been a fan of my shows on Food Network, Fine Living, and PBS over the past 9 years, you also know that last week's show (episode 9) was not a true reflection of who I am, or of what really happened during those 2 long days of filming the episode.

In fact, I was graced with a wonderful team of chefs, and we together prepared an Italian buffet for the guests and judges that we were very proud to serve. If you were wondering about my interview style in picking my sous chefs, I address that in the Q&A on Bravo (link below), but basically I was using a shortcut to find out if any of them were familiar with my style of food, figuring that if they knew me and my cooking in advance, we'd have a better fit for the team since we had no time to build that rapport. Simple enough. Despite what was left out of the show, I have great respect and appreciation for my sous chefs, and our food won us 4 stars from judge Gael Greene.

For more of the back story, please read my entire Q&A (CLICK HERE).

You may also be interested in comments from judge James Oseland, and from the LA Times blog of last week, to get a broader perspective on the whole Top Chef Masters series. As always, I welcome you to talk to my fans on facebook, or visit my restaurant to feel first hand the sense of pride I take in not only my cooking, but my entire team and my hospitality.

Thank you for your ongoing support.

Michael Chiarello


Top Chef Masters Judge James Oseland's blog (8/17/09):

I don't know about you, but watching Episode Nine of Top Chef Masters ("Masters of Disaster") put me on edge. Maybe it was those left-hook, increasingly baroque Elimination Challenges that were thrown at the chefs (e.g., "Now, guys, you have to lose one of your sous-chefs!"). Maybe it was all the cranky exchanges between the former Top Chef contestants and Anita, Rick, Michael, and Hubert (I promise to divulge more about my feelings on that topic in next week's blog). Or maybe it was merely the fact that, with only one more episode to go, we're all nearly at the end of our journey together.

As I was contemplating what to blog about this week-hmmm, should I write about what chef X could have done differently or how chef Y stumbled?-I kept wanting to slow down and take a breath.

So I did. And some feelings bubbled up to the surface, feelings I'd like to share with all 24 contestants who have appeared on the entire run of the series, from Michael Schlow to Rick Bayless. Here goes:

I don't blame you if you think I'm a jerk. I mean, I sit there all pursed-lipped in my suit and tie, quibbling about foods that you've slaved over and poured your hearts into for hours while meeting seemingly insurmountable obstacles-including, for starters, working in an unfamiliar kitchen without your usual staff. I complain about the too-briny shrimp. I criticize the plating of the dish that you had to get to the table at a speed that would make a hummingbird collapse. I make frowny faces at your food.

But here's the thing: though I have tasted some foods during the past episodes that were less than life-changing, all in all every single dish I encountered exhibited in some big or small way why each and every one of you was brought on this show in the first place: you really are master chefs.

As critics on the show, Gael, Jay, and I were so often caught up in chronicling the itty-bitty, mosquito-in-the-room mistakes that we rarely had the opportunity to acknowledge the vastness of the challenges you rose to, episode after episode. There was also too little time to celebrate how each of you channeled your unique approach to food into your dishes. What you do, and what you accomplished for us on Top Chef Masters, is nothing short of astonishing. Your knowledge of ingredients, your innate skill with those ingredients, your generosity under pressure: all of those things are testaments to how gifted you are as chefs-or, perhaps more important, as cooks. To Douglas Rodriguez: I'd like you know that I think you're a brilliant composer of dishes, a real maestro when it comes to bold flavor pairings. (And I loved the Gilligan's Island wackiness of your flaming coconuts.) To Michael Chiarello: Few cooks I know understand the byways of Mediterranean herbs more intimately. To John Besh: I'd love to cook with you; your creative energy gave rise to some of the dishes I'll remember the most fondly.
Wait a minute; I'd better stop. I wanted to keep this blog post short!

In parting, I'll just say this: I once read that to understand someone, you must first sit down and have a meal with the person. With all of you, I would love nothing more than to do just that. And next time, I'm cooking.


LA Times Blog, Denise Martin (8/13/09)

The week Art Smith made those undercooked, baseball-sized scotch egg monstrosities. I thought he was toast. Gael called it "grotesque" and "horrifying." And yet, Suzanne Tracht's dish of cold and possibly overcooked grouper was deemed the night's worst offering.

It was puzzling the way the show was put together, but reality TV competitions enjoy a good red herring, so OK, I gave the show a pass. "Top Chef Masters" is still one classy show, I said to myself. Full of genuinely talented and -- as far as the six finalists are concerned -- genuinely good sports, all of whom are rooting for one another as much as they are themselves.

Then there was last night's episode. We'll talk about Dale, Michael Chiarello and the fight that almost was in a bit -- in short, Dale was in the wrong -- but what was up with cutting Anita? I'm not saying I don't understand why she went home. Raw bar in the sun on a hot, sunny day? I get it. But I heard a lot more about Michael's too-briny shrimp, his unimpressive risotto, his "mushy" swordfish, and his extra-oily olive oil cake. I didn't hear anything good about any of his offerings, while Anita's pork dish seemed to at least win her some praise among the judges.

What didn't the producers show us? They showed us all the criticism for Michael, and then next thing you know, they're awarding him four-star ratings. Something doesn't fit. According to a set of Burning Questions Michael answered on BravoTV.com, the judges did like his "antipasti, risotto, lamb and veggies." Really? Producers didn't let on. Which I think is unfair. A surprise elimination (or a twist elimination, whatever you want to call it) is no fun if we don't understand that the contestant we think should be going home actually did a few things right.

As for Dale vs. Michael...
The thing about working in a kitchen is it's a lot like the military. There is a definite hierarchy, a chain of command. So Michael acted like a drill sergeant -- so what? All of the former contestants know how these things work. But a look around the blogosphere, and it's clear that because of Michael's approach -- demanding that his interviewees prove themselves with a chopping board, asking if they knew how to pronounce his name -- a lot of people like Michael a little less this morning. (Among them Richard Blais, who described Michael's spread as wedding food circa 1987. Ouch.) He defends some of that on the Bravo website. A lot of charity money is on the line, and asking the "Top Chef" alumni to dice a few carrots during their interview, I think, wasn't a bad way to tell if they could handle taking orders. (Longtime viewers know many past contestants have considerable egos.) Asking them what they call him in a kitchen? (Answer: Chef) They all know that. And as for asking them about his name, Michael says, "If they knew who I was I felt they had a better chance of knowing my style of cooking ?????? which would be a huge benefit." Fair enough.

Was it good to hear Michael say that in his early career he'd eat three Dales for breakfast? It wasn't a high point, having watched "Easy Entertaining with Michael Chiarello" for years. But Dale was in the wrong. Michael calling him "young man" was hardly a reason to erupt, and any chefs watching the episode would have deemed him unprofessional and unhireable. Working in a kitchen is all about taking orders -- unless you're the chef.

Dale realizes that, reluctantly it seems, and more or less apologized. It's a bummer to see Anita go. She was one of the more inventive chefs left standing, and I was pulling for a showdown between her, Rick Bayless and Hubert Keller. If I had to choose, my money is on Bayless for the win.

Who is your pick to win?

-- Denise Martin



YOUNTVILLE - May 26, 2009 - CHEF MICHAEL CHIARELLO RECEIVES RAVE REVIEWS AT NEW BOTTEGA New Napa Valley Restaurant Impressing Locals and Visitors Alike With Fresh, Seasonal Menu In A Beautiful Setting

Yountville, CA (Spring '09)- Chef Michael Chiarello's newly opened restaurant Bottega has already been enthusiastically received with admiring reviews from local and Napa Valley visitors. Michael Bauer of the San Francisco Chronicle gives Bottega three stars and says: "Every dish on the extensive menu is thoughtfully executed and seems to come from a deep passion for the cuisine." Santa Rosa Press Democrat's Jeff Cox gives Bottega 3.5 stars: "Clap your hands. There's a party goin' on at Bottega in Yountville. E molto divertente (lots of fun). Good wine, happy customers. And most of all, Michael Chiarello's excellent Italian food."

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With the opening of Bottega Chiarello comes full circle to his roots of creating fresh, seasonally based, flavorful Italian cuisine celebrating the bounty of Napa Valley, for which he became known at Tra Vigne restaurant. "The menu and restaurant we have created at Bottega definitely reflects who I am now as a chef," says Chiarello. "With the big, bold Italian flavors I love, Bottega represents a more refined cooking style that I've developed over the last ten years." Chiarello's culinary team includes Chef de Cuisine Nick Ritchie, a talented young chef who has worked with Chiarello for years.

Chiarello's menu for Bottega draws inspiration from his families' roots in the Calabrese region of Italy combined with his deep culinary path. An example of Chiarello's signature dishes includes Warm Pecorino Budino and Oven Roasted Rapini with Garlic, Chili and Lemon ($12); Wood Grilled Octopus with Olive Oil Potatoes, Pickled Red Onions and Salsa Verde ($14); Polenta Under Glass with Caramelized Wild Mushrooms, Balsamic Game Sauce ($12). House made pastas include Wild Nettles, Swiss Chard & Ricotta Tortelli with Sage Brown Butter &
Pine-nut Gremolata ($15); Whole Egg Taglierini with Manila Clams, Calabrese Sausage, Garlic and White Wine ($16). Entrees feature Grilled Swordfish alla Barcaiola with Ancient Grain Polenta and Celery & Herb Insalatina ($25); Goat's Milk Braised Lamb Osso Bucco with Garlic, Fennel, Sweet Onions and Carrot Caponata ($26). Continuing to evolve what he started as a young chef, Chiarello makes gray salt-cured Berkshire pork prosciutto, and offers a variety of cured meats from his Salumeria.

More than half of Bottega's wine list features local, small-production vintages from California complemented with a solid collection of Italian wines. Many selections on Chiarello's wine list are quite reasonably priced, encouraging patrons to explore the many bounties of the region, with offerings by the quartino (1 1/2 glasses) as well as sparkling Prosecco by the glass.
Bottega's interior and exterior are designed by Chiarello's wife, Eileen Gordon, architect Michael Guthrie and graphic designer Michael Mabry. Taking inspiration from Bottega's menu, they collaborated to create an old-world European setting with comfortable yet sophisticated elements balancing the rustic and the refined. In restoring the 140-year-old historic building, originally one of the oldest wineries in Napa Valley, the team worked to re-establish the site's integrity by uncovering beautiful hard wood floors and timber beams, exposing old brick walls, arched doorways and windows dating back to the 1800's. Local stone was used to create the restaurant's two outdoor fireplaces, emphasizing Bottega's timeless feel. Warm fabrics in olive greens, chocolate browns and deep reds establish a soft palette. Distressed leathers in butter, ginger and mushroom gray hues are accented by cool Venetian plaster walls using the ancient craft of layering marble dust to create a lustrous patina. Weathered brick walls were washed with Gesso, softening the hues. Imported Murano glass chandeliers and Donghia fabric reinforce the restaurant's sophisticated Italian roots. The restaurant's five communal tables, perfect for larger groups or livelier dining by small groups, are fashioned out of forty-year-old barn timber, Calcutta D'Oro marble and recycled concrete. An assortment of local artisan's creations helps the restaurant come to life with the walls, metalwork, floors, and custom furnishings.

General Manager Jo????????????????????????????«l Hoachuck and Wine Director Michael Iglesias oversees Bottega's dining rooms, which are comprised of three intimate seating areas with one of the only open kitchens in
the Valley and an exposed wood-burning oven, a classic copper bar, and an outdoor lounge. The two indoor dining rooms seat 90 collectively, plus there is a bar, private dining/wine room, and an outside covered Terrazzo with two wood-burning fireplaces including both lounge and table seating. The lounge and full bar create comfortable gathering places for a glass of wine and enoteca fare.

Chef Chiarello's culinary career began when he was a child growing up in the heart of California's Central Valley were he dreamed of becoming a world-class chef. Following his graduation from the CIA, Chiarello opened a highly successful restaurant in Florida. In 1986, he joined Tra Vigne in St. Helena, CA as Executive Chef where he continued to gain fame for over 15 years. He has received three Emmy Awards for his Food Network television show "Easy Entertaining", produced and stared in two additional shows, "NapaStyle" and "Michael Chiarello's Napa"; published five cookbooks and received an IACP Award; with his wife, Eileen Gordon, launched NapaStyle with six retail locations throughout California including a vibrant catalogue and website. Chiarello is also the proprietor of a small winery, Chiarello Family Vineyards, where he sustainably produces highly rated small production estate grown Zinfandel, Cabernet Sauvignon, and Petite Sirah. Recently Chiarello competed on Bravo's "Top Chef Masters" TV program which begins airing this spring on June 10, 2009.

Bottega is located in the Vintage Estate's property, 6525 Washington Street, Yountville, CA. Serving lunch and dinner seven days a week excluding Monday lunch. Bottega is open from Tues. - Sun. 11:30 - 2:30 for lunch; Mon. - Thurs. 5:30 pm until 9:30 pm for dinner; Fri. - Sat. 5:30 - 10:00 dinner; Sun. 5:00 - 9:30 for dinner. Outdoor lounge service is available later in the evening, weather permitting. For reservations call 707.945.1050. For more information, please visit www.botteganapavalley.com.

NEW YORK - May 26, 2009 - TOP CHEF MASTERS SHOW DATES ANNOUNCED!

 

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TOP CHEF MASTERS SHOW DATES ANNOUNCED!

Episode 1 - Airdate: June 10th at 10pm

Chefs: Hubert Keller, Christopher Lee, Michael Schlow and Tim Love

Episode 2 - Airdate: June 17th at 10pm

Chefs: Wylie Dufresne, Suzanne Tracht, Graham Elliot Bowles and Elizabeth Falkner

Episode 3 - Airdate: June 24th at 10pm

Chefs: Rick Bayless, Cindy Pawlcyn, Wilo Benet and Ludo Lefebvre

Re-runs week of July 1st

Episode 4 - Airdate: July 8th at 10pm

Chefs: Anita Lo, Douglas Rodriguez, John Besh and Mark Peel

Episode 5 - Airdate: July 15th at 10pm

Chefs: Michael Chiarello, Rick Moonen, Nils Noren and Lachlan McKinnon Patterson

Episode 6 - Airdate: July 22nd at 10pm

Chefs: Roy Yamaguchi, Art Smith, Michael Cimarusti and Jonathan Waxman

NEW YORK - April 7, 2009 - CALLING ALL FOODIES. IT'S TIME TO SALIVATE!

"Top Chef Masters," the spin-off series of the Emmy and James Beard Award-winning No. 1 food show on cable, "Top Chef," will premiere on Wednesday, June 10 at 10 p.m. ET/PT.

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THE JUDGES' TABLE HAS FINALLY TURNED

The judges' table has finally turned - and we'll see what happens when these top chefs are now on the other side. "Top Chef Masters" will pit 24 world-renowned chefs against each other and see how well they fare in the tried and true format of "Top Chef." In each episode, money will be at stake for the chefs, with the winners of eliminations being awarded cash donations for their charities. The first six episodes will consist of four chefs competing against each other to name one winner. The six winners of each episode will then meet up for the final four weeks when one person will get eliminated each episode until the finale where one winner is crowned Top Chef Master. The winning chef will receive $100,000 for the charity of their choice.

"Top Chef Masters" will feature guest stars and judges Neil Patrick Harris, Zooey Deschanel, "Lost" writers and executive producers Carlton Cuse and Damon Lindelof, "Flipping Out's" Jeff Lewis, and for the first time, all past "Top Chef" winners will be together during an episode. The series will also showcase chef'testant fan favorites as well as appearances by "Top Chef's" Tom Colicchio, Padma Lakshmi and Gail Simmons.

"On 'Top Chef,' the biggest names in the industry join us as guests to pass judgment on the chef'testants," said Dan Cutforth, Executive Producer, Magical Elves. "Now we'll get to see how they handle equally tough challenges."

"We are thrilled to have such an amazing line up of celebrated chefs putting their reputations on the line for their charities," said Jane Lipsitz, Executive Producer, Magical Elves. "'Top Chef Masters' will take the kitchen competition to the next level."

To meet the cast of "Top Chef Masters," visit www.BravoTV.com. Photography and bios are available at www.nbcumv.com.

Kelly Choi, food journalist and creator, producer and host of NYC TV's weekly restaurant show "Eat Out NY," will host this highly competitive spin-off uniting some of the brightest stars in the world of food, showcasing the often cutthroat world of the culinary arts. A former model, Choi recently finished her book called "The 20 Most Delicious Dishes in New York," which is set to hit stores in spring of 2009.

Joining the judges' panel is Gael Greene, New York Magazine's famed restaurant critic for over 40 years, a best-selling author and co-founder of Citymeals-on-Wheels, which provides food to the homebound elderly. James Oseland, culinary expert and Editor-in-Chief of Saveur magazine, and British journalist, writer and broadcaster Jay Rayner, will also serve as regular judges for the series.

Each episode of "Top Chef Masters" holds two challenges for the chefs. The first is a twist on the classic "Top Chef" quickfire challenge which tests their basic abilities – for example in season 2 of "Top Chef" where the chef'testants had to create an amuse bouche out of items from a vending machine. Each quickfire challenge will be judged by a blind taste test and a five-star system, similar to fine dining reviews.

The second challenge is a more involved elimination challenge designed to test the versatility and invention of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for demanding clients. The food will be tasted and evaluated by the judges and a wide range of tasters for whom the challenge is aimed, whether it is patrons at a five-star restaurant or a room full of hungry kids – the food has to appeal to the diner as well as the critics if the chef is to survive.

This season, www.BravoTV.com will host a "Top Chef Masters" B-Hive sponsored by Stacy's® Pita Chips where viewers can host weekly viewing parties for their fellow food-obsessed friends, including provided party kits, game ideas, and more! Fans can also visit the site weekly to find out how to make each winning dish through video demonstrations. Visitors will be able to watch interviews of the eliminated chefs and the winning chefs of each challenge. The tables turn with "Rate the Plate," where the user can determine which dishes were the best each week. Also, fans can play "Memory Match" and test their foodie and chef knowledge with our challenging - and addictive - IQ quizzes. Television Without Pity (www.televisionwithoutpity.com) will recap each episode in their signature snarky tone.

Competitors:

Michael Chiarello – Bottega Restaurant, Yountville, Calif.
Rick Bayless – Frontera Grill, Chicago, Ill.
Wilo Benet – Pikayo, San Juan, Puerto Rico
John Besh – Restaurant August, New Orleans, LA
Graham Elliot Bowles – Graham Elliot Restaurant, Chicago, Ill.
Michael Cimarusti – Providence, Los Angeles, Calif.
Wylie Dufresne – wd~50, New York, N.Y.
Elizabeth Falkner – Orson, San Francisco, Calif.
Hubert Keller – Fleur de Lys, San Francisco, Calif.
Christopher Lee – Aureole, New York, N.Y.
Ludo Lefebvre – Ludo Bites, Los Angeles, Calif.
Anita Lo – Annisa, New York, N.Y.
Tim Love – The Lonesome Dove Western Bistro, Fort Worth, Texas
Rick Moonen – Rick Moonen's RM Seafood at Mandalay Bay, Las Vegas, Nev.
Nils Noren – French Culinary Institute, New York, N.Y.
Lachlan McKinnon Patterson – Frasca Food & Wine, Boulder, Colo.
Cindy Pawlcyn – Mustards Grill, Napa Valley, Calif.
Mark Peel – Campanile, Los Angeles, Calif.
Douglas Rodriguez – Alma de Cuba, Philadelphia, PA
Michael Schlow – Radius Restaurant, Boston, Mass.
Art Smith – Table Fifty-Two, Chicago, Ill.
Suzanne Tracht – Jar, Los Angeles, Calif.
Jonathan Waxman – Barbuto, New York, N.Y.
Roy Yamaguchi – Roy's Restaurants, San Diego, Calif.

11/28/2008 -CHEF MICHAEL CHIARELLO RETURNS TO THE KITCHEN AT NEW RESTAURANT BOTTEGA, OPENING DECEMBER 5 IN YOUNTVILLE

Bottega Offers Farm-to-Table Dining Celebrating the Bounty of the Region in a Rustic-yet-Refined Wine Country Setting.

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CHEF MICHAEL CHIARELLO RETURNS TO THE KITCHEN AT NEW RESTAURANT BOTTEGA, OPENING DECEMBER 5TH IN YOUNTVILLE


Yountville, CA (November 28, 2008) - On December 5th, chef Michael Chiarello, Emmy-winning host of Food Network's Easy Entertaining, tastemaker behind NapaStyle and proprietor of Chiarello Family Vineyards, will step back into the kitchen to open Bottega, a new restaurant in Yountville, CA. Bottega means "an artist's workshop or studio" in Italian, and the restaurant celebrates Chiarello's return to his own "craftsman's workshop" in the Bottega kitchen. The restaurant's interior, designed by architect Michael Guthrie and graphic designer Michael Mabry, takes inspiration from Chiarello's food, balancing the rustic and the refined with a variety of warm textures and finishes surrounding the 140 year old brick and timber beams of the historic building.

With the opening of Bottega, Chiarello is coming full circle to his roots of creating fresh, seasonally based, flavorful cuisine that celebrates the Napa Valley, for which he became known at the iconic Tra Vigne restaurant. "The menu I've created for Bottega really reflects who I am now as a chef," says Chiarello. "The food still showcases the big, bold Italian flavors I love, but in a more refined style that I've developed over the last ten years. And I'm thrilled to occupy and recreate what was once a gathering spot for local vintners to relax, the Chutney Kitchen."

Bottega serves rustic farm-to-table cuisine reflecting the bounty of fresh produce in Napa Valley and the flavors of Italian cuisine, notably recognized as Chiarello's signature style. For years Chiarello has been one of the most vocal and passionate advocates of the organic, sustainable movement and his menu echoes this vision of using locally produced food combined with making responsible choices whenever possible. Chiarello's culinary team is lead by Chef de Cuisine Nick Ritchie, a talented chef who has worked with Chiarello for over 15 years.

Some of Chiarello's signature dishes for Bottega include Warm Pecorino Pudding with Wood-Oven Roasted Spicy Rapini and Grilled Bread; Angry Hopper Shrimp & Toscanello White Bean Passatina with Crispy Basil and Orange; and Seared Foie Gras & Harvest Foccacia Panino with Zinfandel Grape Mosto. House made pastas include Veal Tortellini in Brodo di Carne with Browned Butter, Butternut Squash and Sage; Pumpkin Fontina val d'Aosta Risotto with Game Bird Ragu; and Zinfandel Spaghettini. Entrees feature Seared Day-Boat Scallops with Pink Chickpea Passatina & Cauliflower Agrodolce; Arrosto of Duroc Pork with Honey-Sage Roasted Apples and Mosto Cotto; Grilled Swordfish alla Barcaiola with Ancient Grain Polenta and Celery Herb Insalata. Evolving what he started as a young chef, Chiarello makes gray salt-cured Berkshire pork prosciutto, and offers a variety of cured meats from his Salumeria.

More than half of Bottega's wine list features local, small-production vintages from California complemented with a solid collection of Italian wines. Chiarello's wine list is reasonably priced encouraging patrons to explore the many bounties of the region, with offerings by the quartino (8 oz.) as well as sparkling Prosecco by the glass.

Originally one of the oldest wineries in Napa Valley, Bottega is located in one of Napa's most historic buildings. In designing the restaurant, Chiarello and his wife, Eileen Gordon enlisted local Architect Michael Guthrie to restore the integrity of the space by uncovering beautiful hard wood floors and timber beams, exposing old brick walls and large arched brick doorways and windows dating back to the 1800's. Local stonework used to construct the restaurant's two fireplaces helps emphasize the timeless feel.

Taking inspiration from Bottega's menu and the textures of Old World Europe they collaborated to create an earth-toned interior that combines the rustic and the refined, and is at once comfortable and sophisticated. Fabrics in olive greens, chocolate browns and deep reds establish a warm palette. Rich textiles such as distressed leathers in butter, ginger and mushroom gray hues are accented by cool Venetian plaster walls using an ancient craft of layering marble dust to create an old-world patina. Weathered brick walls are washed with Gesso, softening the hues. Imported Murano glass chandeliers and Donghia fabric reinforce the restaurant's sophisticated Italian roots. The restaurant's five communal tables, perfect for larger groups or livelier dining by small groups, are done in various materials as such as forty-year-old barn timber, Calcutta D'Oro marble and recycled concrete. An assortment of local artistic specialists made the space come to life with the walls, metalwork, floors, and custom furnishings.

General Manager Joel Hoachuck oversees Bottega's dining rooms, which are comprised of three intimate seating areas with one of the only open kitchens in the Valley, and an exposed wood-burning oven, a classic copper bar and an outdoor lounge. The two indoor dining rooms seat 118 collectively, including a private dining/wine room and bar, and the outside covered Terrazzo with two wood-burning fireplaces seats 66 with both lounge and table seating. The lounge and full bar create comfortable gathering places for a glass of wine and paninoteca fare, allowing diners a spacious option for pre- and post-meal enjoyment.

Bottega is located in the Vintage Estate's property, 6525 Washington Street, Yountville, CA. Serving dinner seven days a week, Bottega is open from 5:30 pm until 9:30 pm Sunday through Thursday, and from 5:30 pm until 10 pm Fridays and Saturdays. Outdoor lounge service is available later in the evening, weather permitting. Lunch service begins December 12. For reservations call 707.945.1050 For more information, please visit www.botteganapavalley.com.

9/8/2008 -V MARKETPLACE VINTAGE ESTATE PROPERTIES NOW OFFER MENUS FROM CHEF CHIARELLO FOR THEIR CORPORATE AND SOCIAL CLIENTS

With the opening of Chef Michael Chiarello's new restaurant, Bottega Napa Valley (Fall 08), in the V Marketplace in Yountville California, The Vintage Estate properties (which include Villagio Inn, Spa Villagio and the Vintage Inn) will now offer menus from Chef Chiarello for their corporate and social clients.

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V Marketplace Vintage Estate Properties Now Offer Menus from Chef Chiarello for their Corporate and Social Clients.


NAPA, CA September 2008- With the opening of Chef Michael Chiarello's new restaurant, Bottega Napa Valley (Fall 08), in the V Marketplace in Yountville California, The Vintage Estate properties (which include Villagio Inn, Spa Villagio and the Vintage Inn) will now offer menus from Chef Chiarello for their corporate and social clients. Events opting for the Bottega-inspired cuisine will enjoy Chiarello's trademark brand of Italian food and casually elegant decor to grace the many weddings, meetings, dinners and special events that take place across the entire property.

Additionally, Chiarello opened his flagship NapaStyle store in the V Marketplace in July. This store features a Paninoteca Cafe and Wine Tasting Bar, olive oil blending, a salt bar, and a curing room full of Chiarello's heirloom organic pork salami and prosciutto. The NapaStyle store is available for private events, featuring a demonstration kitchen, indoor seating for 80 and outside seating for 60. The Vintage Estate also presents off-site private dining options featuring Chef Chiarello's Bottega-inspired menus at selected premium Napa Valley winery venues for groups of 25 to 150. For additional information on private dining, group programs and special events, contact The Vintage Estate Group Sales department at 707.945.4545 or sales@villagio.com.


About NapaStyle


Founded by Napa Valley chef, vintner, tv host and author, Michael Chiarello, NapaStyle showcases an eclectic mix of handcrafted and exclusive home goods and artisanal specialty foods that celebrate all things cooking, entertaining, wine, garden and home. Michael expresses his passion for seasonal and sustainable living through his television shows and cookbooks, and his uniquely designed NapaStyle products, such as his artisan-made salami, salts & spreads, reclaimed barnwood furniture, vintage flatware & antiques, and specialty barware & tabletop. All can be found in the NapaStyle retail stores, online (www.napastyle.com), and in its catalog (1-866-776-6272).


About Michael Chiarello


Michael Chiarello is the tastemaker behind NapaStyle (www.napastyle.com), Chiarello Family Vineyards (www.chiarellofamilyvineyards.com), Consorzio Flavored Oils, and numerous restaurants, including his latest in Yountville California, (opening Fall 2008), as well as an Emmy-winning Food Network personality and cookbook author. Over his 20-year career, Michael has twice been named Chef of the Year, once by Food & Wine Magazine and once by the Culinary Institute of America. He draws on his Southern Italian roots, Napa Valley way of life, and views on living sustainably to inspire friends and family to gather around the table and create meaningful traditions in their own lives.

5/1/2008 - MICHAEL CHIARELLO'S NAPASTYLE STORES SWEEP DOWN CALIFORNIA

This June, Emmy Award-winning Chef Michael Chiarello will open the doors to his latest NapaStyle retail store in Orange County's South Coast Plaza.

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Newest Store to Open in South Coast Plaza June 2008.


COSTA MESA, CA May 2008- This June, Emmy Award-winning Chef Michael Chiarello will open the doors to his latest NapaStyle retail store in Orange County's South Coast Plaza (3333 Bear St., Costa Mesa, CA 92626, p. 714-825-0445). Inspirational and distinguished, this new store will continue the NapaStyle tradition of providing a unique collection of specialty foods and exclusive home furnishings that create a sensory escape to the famed Napa Valley. The store's grand opening will take place on Friday, June 13th and Michael Chiarello will be on hand for a book signing and meet-and-greet, complete with NapaStyle hors d'oeuvres.
"We are very excited to bring our Napa Valley way of life to Orange County," said Michael Chiarello, Emmy-winning tastemaker and founder of NapaStyle. "South Coast Plaza is known for having some of the most influential and established stores in the market and we are thrilled to join their exclusive retail mix." Napa Valley Roots. Southern California Lifestyle.

"The Southern California way of life is truly what inspired me to open up this store in South Coast Plaza," said Chiarello. "Orange County's Mediterranean climate and sensibility, plus the residents' love of good food and wine. These are just some of the reasons I am so excited to have NapaStyle join this vibrant community." NapaStyle takes pride in offering products that facilitate eating and living in harmony with the seasons. For example, the Italian-made Beehive Oven is essential to any al fresco dining experience allowing you to bring all the moistness and smoky flavor of a wood-burning oven to your outdoor cooking. The Pieno Sole Dinnerware makes the seamless transition from indoor to outdoor living typical of a Southern California lifestyle.


Sustainability Through Quality


The 3,527 square-foot store, which opens its doors early June 2008, will give customers the opportunity to cultivate a quality of life that is lasting, meaningful, sustainable and reflects a distinctive combination of modern simplicity and rustic traditions. Whether it means choosing high quality products that become heirlooms for generations to come, or supporting artisans around the globe in their time-honored crafts, NapaStyle aims to promote sustainability through quality by offering one-of-a-kind products such as:


The Vintage Home Collection, launched in Fall 2007, is a line of antique European storage pieces and French farmhouse tables that Michael discovered during his travels abroad.

The American Barnwood Kitchen Island, the ultimate kitchen workspace built from reclaimed wood from a 19th-century Sonoma, CA barn.

Vintage Silverware by the Pound lets customers introduce the elegance of 1920's silverware to their modern-day table settings.


"I created NapaStyle to inspire customers to gather around the table with their family and friends to create meaningful traditions in their own lives. We invite our new Orange County customers to blend our Napa Valley way of life with their Southern California roots to discover their own paths to easy and delicious entertaining," concluded Chiarello,

Additional NapaStyle retail locations:


Opening June 7 2008 3333 Bristol Street, Costa Mesa, CA

Opening Late June 2008 6525 Washington St, Yountville, CA

327 Corte Madera Town CT, Corte Madera, CA

32 North Santa Cruz Avenue, Los Gatos, CA

140 South Lake Avenue, Pasadena, CA 1760 Fourth St., Berkeley, CA


About NapaStyle


Founded by Napa Valley chef, vintner, tv host and author, Michael Chiarello, NapaStyle showcases an eclectic mix of handcrafted and exclusive home goods and artisanal specialty foods that celebrate all things cooking, entertaining, wine, garden and home. Michael expresses his passion for seasonal and sustainable living through his television shows and cookbooks, and his uniquely designed NapaStyle products, such as his artisan-made salami, salts & spreads, reclaimed barnwood furniture, vintage flatware & antiques, and specialty barware & tabletop. All can be found in the NapaStyle retail stores, online (www.napastyle.com), and in its catalog (1-866-776-6272).


About Michael Chiarello


Michael Chiarello is the tastemaker behind NapaStyle (www.napastyle.com), Chiarello Family Vineyards (www.chiarellofamilyvineyards.com), Consorzio Flavored Oils, and numerous restaurants, including his latest in Yountville California, (opening Fall 2008), as well as an Emmy-winning Food Network personality and cookbook author. Over his 20-year career, Michael has twice been named Chef of the Year, once by Food & Wine Magazine and once by the Culinary Institute of America. He draws on his Southern Italian roots, Napa Valley way of life, and views on living sustainably to inspire friends and family to gather around the table and create meaningful traditions in their own lives.

01/16/2008 - NapaStyle to Open Fifth and Flagship Store in Yountville's V Marketplace

Yountville, CA-January 16, 2008-Almost two years after opening the first NapaStyle retail location in Berkeley, CA, Michael Chiarello will open the doors to his fifth and flagship NapaStyle store Summer 2008.

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NAPASTYLE TO OPEN FIFTH AND FLAGSHIP STORE IN YOUNTVILLE'S V MARKETPLACE


Michael Chiarello Creates Quintessential Napa Valley Retail Destination Yountville, CA-January 16, 2008-Almost two years after opening the first NapaStyle retail location in Berkeley, CA, Michael Chiarello will open the doors to his fifth and flagship NapaStyle store Summer 2008. Located at V Marketplace, Yountville, CA, this new store will feature the popular NapaStyle retail line as well as a new and exciting assortment of house-made specialty foods and picnic provisions that will complete any visitors' Napa Valley experience.

"We are building much more than a store in Yountville," said Michael Chiarello, Emmy-winning tastemaker and founder of NapaStyle and Chiarello Family Vineyards. "Yountville has more Michelin-stars per capita than any other city in the country; we will strive to bring the same level of excellence you would find in Yountville's restaurants to the retail experience." "Michael Chiarello and his brand NapaStyle represent the kind of new energy, excitement and direction V Marketplace is cultivating in its merchant mix," said V Marketplace managing general partner, Jan Lee Fechter.

A Napa Valley Landmark

The 4,200 square-foot store will offer several features that distinguish it from the other NapaStyle retail locations in Berkeley, Los Gatos, Corte Madera and Pasadena. Most notably, the store includes 2000-feet of landscaped patio space where visitors and locals alike can loll away the afternoon with a bottle of wine, simple house-made Italian lunch offerings and all of the picnic provisions that this flagship store has to offer. Add beautiful Napa Valley vistas and a view of
Domaine Chandon, and you have the perfect Napa Valley experience.

Napa Valley residents will discover a one-stop resource for unique home decor and entertaining inspiration. For visitors, the store is the perfect place to find a piece of the Napa Valley to bring home. No matter where you call home, NapaStyle has something for everyone, including:

A specialty wine shop and tasting room, offering wines from the Chiarello Family Vineyards and other NapaStyle Wine Club varietals, plus an impressive selection of glasses, decanters, openers and wine accessories.

A salumeria will offer house-made salami, prosciutto and other cured meats.

A dedicated area specializing in the roasting, grinding and blending of spices and herbs.

A large salt bar constructed of pink Himalayan salt bricks where specialty salts from around the world will be sold by the pound.

The full line of NapaStyle homewares, cookware, and serveware.

A demonstration kitchen will host special events and dinners for up to 80 people as well as provide a set for the filming of short video segments to be aired online through NapaStyle.com and other media outlets.

A History Lesson Through Sustainable Practice

Located within V Marketplace, a 23-acre vintage estate and former winery, NapaStyle's Yountville store will be nestled between Villagio, an inn and luxurious full-service day spa, and the Vintage Inn, a discretely elegant AAA-Four Diamond award-winning French country-style inn."At NapaStyle, we look for things that already have, or can create, history and heritage. Having lived and worked in the Napa Valley for over 20 years I was surprised to discover that this property was built in 1870 as part of the oldest winery in the valley. We are thrilled to be a part of that heritage," said Chiarello. Continuing in the green tradition of the other NapaStyle stores, the interior of the Yountville location will also be outfitted with fixtures made of reclaimed barn wood, original antiques, and other eco-friendly products. "By renovating and adapting this old building instead of constructing a new one, we are making less of an impact on the environment as well as providing visitors a glimpse of the Napa Valley's historic origins," concluded Chiarello.

About NapaStyle

Inspired by chef and vintner Michael Chiarello's Southern Italian heritage, NapaStyle showcases an eclectic mix of handcrafted and exclusive home goods and artisanal specialty foods that encourage experimentation with cooking, entertaining, garden and home. NapaStyle shares Michael's Napa Valley style of life and passion for seasonal and sustainable living through its catalog (1-866- 776-6272), website (www.napastyle.com) and retail stores, as well as through television shows and cookbooks. NapaStyle retail stores are located throughout California, including stores in Berkeley, Corte Madera, Los Gatos and Pasadena. For more information about NapaStyle's retail locations, please visit www.napastyle.com.

About Michael Chiarello

Michael Chiarello is the tastemaker behind NapaStyle (www.napastyle.com), Chiarello Family Vineyards (www.chiarellovineyards.com), and Consorzio Flavored Oils, and is the Emmy Award-winning host of Easy Entertaining with Michael Chiarello on Food Network. Over his 20-year career, Michael has drawn on his Southern Italian roots and Napa Valley way of life to pioneer culinary and lifestyle innovations that inspire friends and family to gather around the table to create meaningful traditions. Michael was Founding and Executive Chef of Tra Vigne and seven other restaurants, and was twice named Chef of the Year, first by Food + Wine magazine and later by the Culinary Institute of America. His latest cookbook, At Home with Michael Chiarello, follows Michael Chiarello's Casual Cooking-which won the 2002 IACP Award-in addition to Napa Stories, The Tra Vigne Cookbook, and Flavored Vinegars and Flavored Oils. Michael is also the proprietor of a small family winery, Chiarello Family Vineyards, making highly rated estate wines from the historic 94-year old vineyards surrounding his home in California's Napa Valley.

About V Marketplace

Set on the beautiful 23-acre Vintage Estate, V Marketplace is an historic retail complex featuring a collection of upscale specialty shops, galleries, restaurants, a wine cellar and tasting bar and the Napa Valley's original hot air balloon company. Located at 6525 Washington Street in Yountville - Napa Valley, V Marketplace shares The Vintage Estate with its Four Diamond award-winning sister hotel properties, the 80-room Vintage Inn -a discreetly elegant French country-style inn-and the 112-room Villagio Inn & Spa -a stylish vision of a Tuscan village. Take the Yountville/Veterans Home exit off Hwy 29, just 9 miles north of the City of Napa. Hours of operation are daily from 10:00 a.m. to 5:30 p.m. For event information, call (707) 944-2451 or visit www.vmarketplace.com

01/16/2008 - Michael Chiarello Announces Plans for New Restaurant in Yountville, CA

Yountville, CA-January 16, 2008-Chef Michael Chiarello, Emmy-winning tastemaker behind NapaStyle and Chiarello Family Vineyards, and founding chef of Tra Vigne restaurant, is pleased to announce plans to open a new signature restaurant in Fall 2008.

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MICHAEL CHIARELLO ANNOUNCES PLANS FOR NEW RESTAURANT IN YOUNTVILLE


Napa Valley Restaurant to Deliver Farm-to-Table Ingredients and Signature Chiarello Style

Yountville, CA-- January 16, 2008-Chef Michael Chiarello, Emmy-winning tastemaker behind NapaStyle and Chiarello Family Vineyards, and founding chef of Tra Vigne restaurant, is pleased to announce plans to open a new signature restaurant in Fall 2008. Located within the V Marketplace complex in Yountville, CA, the yet-to-be-named restaurant will celebrate Michael Chiarello's signature cuisine and entertaining style as well as farm-to-table regional ingredients. Additionally, Chef Chiarello announced plans for a Flagship NapaStyle retail store inside the V Marketplace to open in Summer 2008.

"Having lived and cooked in the Napa Valley for over 20 years - and made wine here for 10 years -- my distinct love of this valley includes memories of a different era," says Michael. "My sense of what constitutes a memorable culinary experience has shifted over the years, along with what the general public has come to expect. I'm thrilled to be stepping back into my chef jacket and clogs, and to greet food and wine lovers once again with my personal blend of Napa Valley's famous hospitality. To be joining Yountville's talented community of chefs and restaurateurs is a true honor."

After leaving his post as Tra Vigne's executive chef, Chiarello continued to share his passion for Napa Valley living through his personally designed line of NapaStyle gourmet food products, cookware and furniture, as well as through his Emmy-winning television show, Easy Entertaining on Food Network. His new restaurant, the culmination of 24-years of professional cooking, will embody Michael's steadfast love of rustic flavors and sustainable living through a truly memorable and quintessentially Napa dining experience.

"Michael's inspiring restaurant plan will serve to further define Yountville as a world class culinary Mecca," added V Marketplace managing general partner, Jan Lee Fechter. "We couldn't be more pleased that he chose V Marketplace as his new home."

About Michael Chiarello

Michael Chiarello is the tastemaker behind NapaStyle (www.napastyle.com) Chiarello Family Vineyards (www.chiarellovineyards.com), and Consorzio Flavored Oils, and is the Emmy Award-winning host of Easy Entertaining with Michael Chiarello on Food Network. Over his 20-year career, Michael has drawn on his Southern Italian roots and Napa Valley way of life to pioneer culinary and lifestyle innovations that inspire friends and family to gather around the table to create meaningful traditions. Michael was Founding and Executive Chef of Tra Vigne and seven other restaurants, and was twice named Chef of the Year, first by Food + Wine magazine and later by the Culinary Institute of America. His latest cookbook, At Home with Michael Chiarello, follows Michael Chiarello's Casual Cooking-which won the 2002 IACP Award-in addition to Napa Stories, The Tra Vigne Cookbook, and Flavored Vinegars and Flavored Oils. Michael is also the proprietor of a small family winery, Chiarello Family Vineyards, making highly rated estate wines from the historic 94-year old vineyards surrounding his home in California's Napa Valley.

About V Marketplace

Set on the beautiful 23-acre Vintage Estate, V Marketplace is an historic retail complex featuring a collection of upscale specialty shops, galleries, restaurants, a wine cellar and tasting bar and the Napa Valley's original hot air balloon company. Located at 6525 Washington Street in Yountville - Napa Valley, V Marketplace shares The Vintage Estate with its Four Diamond award-winning sister hotel properties, the 80-room Vintage Inn -a discreetly elegant French country-style inn-and the 112-room Villagio Inn & Spa -a stylish vision of a Tuscan village. Take the Yountville/Veterans Home exit off Hwy 29, just 9 miles north of the City of Napa. Hours of operation are daily from 10:00 a.m. to 5:30 p.m. For event information, call (707) 944-2451 or visit www.vmarketplace.com

11/30/2007 - Celebrate the Season with Napastyle!

Berkeley, CA-November 30, 2007-On Wednesday, December 5, 2007 at 7:00 pm, Emmy Award-winning and Grow for Good campaign committee member, Chef Michael Chiarello will host a special evening at his NapaStyle store in Berkeley to benefit FOOD & WINE magazine's Grow for Good campaign.

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CELEBRATE THE SEASON WITH NAPASTYLE!

Michael Chiarello to host special evening at NapaStyle in Berkley to benefit Food & Wine's Grow for Good campaign.

BERKELEY, CA, November 30, 2007 - On Wednesday, December 5, 2007 at 7:00 pm, Emmy Award-winning and Grow for Good campaign committee member, Chef Michael Chiarello will host a special evening at his NapaStyle store in Berkeley to benefit FOOD & WINE magazine's Grow for Good campaign. The campaign, which was launched in celebration of the magazine's 25th FOOD & WINE Classic in Aspen, seeks to raise funds and awareness for nonprofit organization's dedicated to increasing consumer access to locally and sustainably grown foods. The campaign's first beneficiary is Farm to Table a national initiative of Earth Pledge, a New-York based nonprofit organization that works to provide sustainable options for everyday living.

Chiarello and his NapaStyle team will host a free event featuring locally-inspired culinary treats from the area's organic farmers and wines from NapaStyle Wine Club and Chiarello Family Wines. Guests are invited to meet Chiarello, local farmers and to show their support for the locally and sustainably grown foods. Additionally, Chiarello will donate 10% of sales from the evening.

"I grew up living off the land, so living seasonally and sustainably is a true passion that I integrate into my cooking and into my businesses, including NapaStyle and Chiarello Family Vineyards, where I organically farm 20 acres around my home in Napa Valley," says Chiarello. "I joined FOOD & WINE's Grow for Good campaign efforts because this campaign is helping bring national attention to the importance of protecting America's farmland and increasing consumer access to locally and sustainably grown food."

ABOUT NAPASTYLE BERKELEY

Located in Berkeley's upscale and eclectic Fourth Street shopping district (1760 4th Street), the NapaStyle Berkeley is the flagship retail store for Chiarello's popular NapaStyle line of unique specialty foods and exclusive home furnishing and cookware. Inviting and functional, the 3,800-square-foot store combines Michael's passion for seasonal and sustainable living and utilizes 75% salvaged materials in its fixtures and design.

ABOUT FOOD & WINE

Food & Wine is the modern, stylish, trend-spotting, talent-seeking epicurean magazine. Published by American Express Publishing, the leader in luxury lifestyle magazines, Food & Wine has a circulation of approximately 900,000.

ABOUT FARM TO TABLE

Farm to Table is a national initiative of Earth Pledge, a New York-based nonprofit organization. Earth Pledge, was created in 1995 to address the growing challenges facing American farms by creating demand for sustainable and local products, and by providing farmers with innovative agriculture techniques and technologies that will help their operations be more sustainable and profitable. Farm to Table focuses on raising awareness of the environmental, social and health benefits of sustainable agriculture and cuisine among food professionals, policymakers and the general public.

The Grow for Good campaign will allow Farm to Table to expand programs and services into 25 cities across the U.S. (including Atlanta), save 1,000-1,500 farms during a 3- to 5-year period, create a national network for local ingredients and provide education, tools and technology to help small farmers implement more sustainable practices. To learn more about the campaign and ways to get involved, visit www.foodandwine.com/growforgood.

11/05/2007 - NapaStyle Announces New "Vintage Home Collection" of One-of-a-Kind Genuine Antiques

Napa, CA-Fall, 2007-NapaStyle (www.napastyle.com), the lifestyle brand founded by chef Michael Chiarello, has introduced the "Vintage Home Collection," a of one-of-a-kind collection of genuine antiques from the South of France and throughout Europe.

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NapaStyle Announces New "Vintage Home Collection" of One-of-a-Kind Genuine Antiques

Napa, CA, Fall, 2007-NapaStyle (www.napastyle.com), the lifestyle brand founded by chef Michael Chiarello, has introduced the "Vintage Home Collection," a of one-of-a-kind collection of genuine antiques from the South of France and throughout Europe.

Because each item in the "Vintage Home Collection" is original, unique, and offered in a limited quantity, NapaStyle has created a destination "shop" within the NapaStyle website (www.napastyle.com). While visiting this shop within a shop, customers will be able to browse photos and detailed descriptions to learn about each piece's unique history.

"I love these authentic antiques because no two items are the same. Each piece tells its own story and has stood the test of time," said Michael Chiarello, NapaStyle founder and Emmy-winning chef. "I discovered these pieces while traveling through the South of France and I couldn't wait to share them-and their stories--with NapaStyle's customers."

The Vintage Home Collection includes Vintage Storage and Vintage Farmhouse Tables and will grow to include Italian butcher blocks, baker's tables and refectory tables. The Vintage Storage collection offers highquality, antique storage for your home. A century ago, these pieces were used as iceboxes and food storage; today they are perfect for storing linens, flatware, pans, glasses, small kitchen equipment, and big pantry items.

The Vintage Farmhouse Tables reflect the space-efficient needs of 19th century kitchens. These shape-changing tables have double-layered square tops that open, swivel, and fold down to create a more expansive rectangle so you can customize the table to your dining needs--whether you're serving a simple breakfast or throwing a full-blown party.

In addition to the Vintage Home Collection, NapaStyle also carries other repurposed and reclaimed furniture as a means to encourage sustainability through the use of recycled and reused materials. These items include barnwood islands made from reclaimed 19th century barnwood from Sonoma, CA, the Barrel Stave collection made from discarded wine barrels, and the Oxcart Table and Bench collection made from authentic oxcarts and wheels.

Look for the Vintage Home logo on our website, in our mail-order catalog, and in our retail stores that designate these special pieces.

About NapaStyle

Inspired by chef and vintner Michael Chiarello's Southern Italian heritage, NapaStyle showcases an eclectic mix of handcrafted and exclusive home goods and artisanal specialty foods that encourage experimentation with cooking, entertaining, garden and home. NapaStyle shares Michael's Napa Valley style of life and passion for seasonal and sustainable living through its catalog (1-866-776-6272), website (www.napastyle.com) and retail stores, as well as through television shows and cookbooks. NapaStyle retail stores are located throughout California, including stores in Berkeley, Los Gatos and Pasadena. For more information about NapaStyle's retail locations, please visit
www.napastyle.com.

About Michael Chiarello

Michael Chiarello is the tastemaker behind NapaStyle (www.napastyle.com), Chiarello Family Vineyards (www.chiarellovineyards.com), Consorzio Flavored Oils, and is the Emmy Award-winning host of Easy Entertaining with Michael Chiarello on Food Network. Over his 20-year career, Michael has drawn on his Southern Italian roots and Napa Valley way of life to pioneer culinary and lifestyle innovations that inspire friends and family to gather around the table to create meaningful traditions. Michael was Founding and Executive Chef of Tra Vigne and seven other restaurants, and was twice named Chef of the Year, first by Food + Wine magazine and later by the Culinary Institute of America. His latest cookbook, At Home with Michael Chiarello, follows Michael Chiarello's Casual Cooking-which won the 2002 IACP Award-in addition to Napa Stories, The Tra Vigne Cookbook, and Flavored Vinegars and Flavored Oils. Michael is also the proprietor of a small family winery, Chiarello Family Vineyards, making highly rated estate wines from the historic 94-year old vineyards surrounding his home in the Napa Valley, California.

11/05/2007 - NapaStyle Introduces New Michael Chiarello Signature Clad Cookware Collection

Napa, CA-Fall 2007-Just in time for harvest feasts and holiday entertaining, NapaStyle (www.napastyle.com), the lifestyle brand founded by chef Michael Chiarello, announces the Michael Chiarello Signature Clad Cookware Collection.

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NapaStyle Introduces New Michael Chiarello Signature Clad Cookware Collection


Michael Chiarello's "Better Than the Best" Set Promises Twice the Performance of Other Cookware.

NAPA, CA, Fall 2007- Just in time for harvest feasts and holiday entertaining, NapaStyle (www.napastyle.com), the lifestyle brand founded by chef Michael Chiarello, announces the Michael Chiarello Signature Clad Cookware Collection.

Michael Chiarello, founder and CEO of NapaStyle, Emmy-winning Food Network personality, cookbook author, and vintner, spent the past several years developing and perfecting this collection of cladded cookware in collaboration with NapaStyle's Italian cookware partners. With its new and improved copper bonded base, this 10-piece stainless steel cookware set offers perfect caramelization and unsurpassed all-around performance.

"25 years of professional cooking on every set of cookware available has led me to create the best equipment possible," said Chiarello "I guarantee this cookware will enrich your dining experience beyond measure."

Exclusive to NapaStyle, the Michael Chiarello Signature Clad Cookware Set features unique design and construction to give it a performance edge:

For maximum conductivity and even heat distribution, a pure copper core extends through the bottom and sides of each pan, sandwiched between high-efficiency aluminum and 18/10 hygienic stainless steel.

Seven bonded layers in the base eliminate hot spots and scorch marks.

Five bonded layers in the sides maintain even heat throughout.

Flared edges allow for easy pouring without dripping.

Stay-cool handles feature an ergonomic "11 o'clock" design to lessen the load on your wrist.

Oven-safe to 500 degrees fahrenheit, dishwasher-safe.

High-polish beautiful for kitchen-to-table serving.

Snug-fitting lids and signature copper plates on the handles.


Each 10-piece set includes:

2-qt. Saucepan with lid

3-qt. Saucepan with lid

8-qt. Stockpot with lid

10" 3-qt. Saute Pan with lid

8" Open Skillet

10" Open Skillet


The 10-piece Michael Chiarello Signature Clad Cookware Set costs $598 and is available exclusively at www.napastyle.com and at NapaStyle retail stores.

About NapaStyle

Inspired by chef and vintner Michael Chiarello's Southern Italian heritage, NapaStyle showcases an eclectic mix of handcrafted and exclusive home goods and artisanal specialty foods that encourage experimentation with cooking, entertaining, garden and home. NapaStyle shares Michael's Napa Valley style of life and passion for seasonal and sustainable living through its catalog (1-866- 776-6272), website (www.napastyle.com) and retail stores, as well as through television shows and cookbooks. NapaStyle retail stores are located throughout California, including stores in Berkeley, Los Gatos and Pasadena. For more information about NapaStyle's retail locations, please visit www.napastyle.com.

About Michael Chiarello

Michael Chiarello is the tastemaker behind NapaStyle (www.napastyle.com), Chiarello Family Vineyards (www.chiarellovineyards.com), and Consorzio Flavored Oils, and is the Emmy Award-winning host of Easy Entertaining with Michael Chiarello on Food Network. Over his 20-year career, Michael has drawn on his Southern Italian roots and Napa Valley way of life to pioneer culinary and lifestyle innovations that inspire friends and family to gather around the table to create meaningful traditions. Michael was Founding and Executive Chef of Tra Vigne and seven other restaurants, and was twice named Chef of the Year, first by Food + Wine magazine and later by the Culinary Institute of America. His latest cookbook, At Home with Michael Chiarello, follows Michael Chiarello's Casual Cooking-which won the 2002 IACP Award-in addition to Napa Stories, The Tra Vigne Cookbook, and Flavored Vinegars and Flavored Oils. Michael is also the proprietor of a small family winery, Chiarello Family Vineyards, making highly rated estate wines from the historic 94-year old vineyards surrounding his home in California's Napa Valley.

11/05/2007 - Michael Chiarello's 'NapaStyle' Taking the Bay Area by Storm-Third Bay Area Store Opening in Corte Madera, CA

Corte Madera, CA-October 2007---This fall Emmy Award-winning Chef Michael Chiarello will open his fourth retail store-third in the Bay Area-of his popular NapaStyle line.

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MICHAEL CHIARELLO'S NAPASTYLE' TAKING THE BAY AREA BY STORM-THIRD BAY AREA STORE OPENING IN CORTE MADERA


CORTE MADERA, CA October 2007- This fall Emmy Award-winning Chef Michael Chiarello will open his fourth retail store-third in the Bay Area-of his popular NapaStyle line. Inviting and functional, this new store will be located at Town Center Corte Madera (327 Corte Madera Town Center, Corte Madera, CA 94925, p. 415-945-9137) and will continue the NapaStyle tradition of providing a unique collection of specialty foods and exclusive home furnishings.

"I created NapaStyle to inspire customers to gather around the table with their family and friends to create meaningful traditions in their own lives and discover their own paths to easy and delicious entertaining," says Michael Chiarello, Emmy-winning founder of NapaStyle.

Sustainability through Quality

NapaStyle affords its customers the opportunity to cultivate a quality of life that is lasting, meaningful, and sustainable. Whether it means choosing high quality products that become heirlooms for generations to come or supporting artisans around the globe in their time-honored crafts, NapaStyle aims to promote sustainability through quality. "To me, sustainable living is about products and processes that are 'built-to-last," says Michael Chiarello, "which is why products that already have, or can create, history and heritage are highly valued at NapaStyle."

A Taste of Napa Living

Drawing literally from the landscape of California's countryside, the NapaStyle store uses 75% salvaged materials, such as barn wood, corrugated tin, and other eco-friendly and heritage objects in its interior. The architecture and design of the store reflect the blended contemporary and traditional style of the NapaStyle line with an emphasis on sustainability and lasting value in items such as Michael's Signature Clad Cookware set and hand-hammered, Italian-made copper cookware. NapaStyle offers the d�???�??�?�©cor, furnishings, and flavors that make each space within the home unique, personal, and welcoming.

"We're very excited to bring a taste of Napa Valley living to Corte Madera with our latest store," said Chiarello. "We're sure that our newest customers will be inspired to share in the NapaStyle spirit of the developing sustainability, appreciation of quality, and creation of tradition."

About NapaStyle

Inspired by chef and vintner Michael Chiarello's Southern Italian heritage, NapaStyle showcases an eclectic mix of handcrafted and exclusive home goods and artisanal specialty foods that encourage experimentation with cooking, entertaining, garden and home. NapaStyle shares Michael's Napa Valley style of life and passion for seasonal and sustainable living through its catalog(1-866- 776-6272), website (www.napastyle.com) and retail stores, as well as through television shows and cookbooks. NapaStyle retail stores are located throughout California, including stores in Berkeley, Los Gatos and Pasadena. For more information about NapaStyle's retail locations, please visit www.napastyle.com

About Michael Chiarello

Michael Chiarello is the tastemaker behind NapaStyle (www.napastyle.com), Chiarello Family Vineyards (www.chiarellovineyards.com), and Consorzio Flavored Oils, and is the Emmy Award-winning host of Easy Entertaining with Michael Chiarello on Food Network. Over his 20-year career, Michael has drawn on his Southern Italian roots and Napa Valley way of life to pioneer culinary and lifestyle innovations that inspire friends and family to gather around the table to create meaningful traditions. Michael was Founding and Executive Chef of Tra Vigne and seven other restaurants, and was twice named Chef of the Year, first by Food + Wine magazine and later by the Culinary Institute of America. His latest cookbook, At Home with Michael Chiarello, follows Michael Chiarello's Casual Cooking-which won the 2002 IACP Award-in addition to Napa Stories, The Tra Vigne Cookbook, and Flavored Vinegars and Flavored Oils. Michael is also the proprietor of a small family winery, Chiarello Family Vineyards, making highly rated estate wines from the historic 94-year old vineyards surrounding his home in California's Napa Valley.

06/05/2007 - Michael Chiarello Opens Two New NapaStyle Stores in California

Los Gatos and Pasadena to Enjoy NapaStyle's Passion for Seasonal and Sustainable Living. Napa, CA-Summer, 2007---This summer, Emmy Award-winning chef Michael Chiarello will open two new NapaStyle retail stores in California.

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MICHAEL CHIARELLO OPENS TWO NEW NAPASTYLE STORES IN CALIFORNIA


Los Gatos and Pasadena to Enjoy NapaStyle's Passion for Seasonal and Sustainable Living

NAPA, CA, Summer, 2007 - This summer, Emmy Award-winning chef Michael Chiarello will open two new NapaStyle retail stores in California. The new stores will open on August 1st in Los Gatos (32 North Santa Cruz Avenue), one of the San Francisco Bay Area's premier shopping districts, and on September 1st in Pasadena, CA (140 South Lake Avenue). These stores join NapaStyle's flagship store in Berkeley, CA (1760 Fourth St.), which opened in October 2006.

Shoppers will enjoy NapaStyle's unique collection of specialty foods and exclusive home furnishings and cookware. Inviting and functional, these new stores will exude Michael's passion for seasonal and sustainable living by utilizing 75% salvaged materials in their fixtures and design.

"Seasonal and sustainable living is about cultivating a quality of life that is lasting and meaningful, whether it means choosing high quality products that become heirlooms for generations to come or preserving foods at their peak of freshness to be enjoyed later," says Michael Chiarello, founder of NapaStyle and Chiarello Family Vineyards and Emmy-winning Food Network personality. "As a retailer, it means valuing these qualities and making the conscious decision to support and celebrate them wherever I can."

NapaStyle's Los Gatos and Pasadena stores will bring a taste of Napa Valley living to these communities by offering a sensory escape to the famed Valley, reflecting its distinctive combination of modern simplicity and rustic traditions. NapaStyle products, and Chiarello himself, through his television shows and family winery, inspire customers to celebrate the flavors of life and discover their own path to easy and delicious entertaining.

NapaStyle Retail Locations:

New* 32 North Santa Cruz Avenue, Los Gatos, CA

New* 140 South Lake Avenue, Pasadena, CA

1760 Fourth St., Berkeley, CA

A Taste of Napa Living

Drawing literally from the landscape of California's countryside, NapaStyle stores incorporate 75% salvaged materials, such as barnwood, corrugated tin, and other eco-friendly and heritage objects, in their interiors. The stores' architecture and design reflect the blended contemporary and traditional style of the NapaStyle line with an emphasis on sustainability and lasting value in items such as ash glazed pottery made from vineyard prunings and hand-hammered, Italianmade copper cookware. "NapaStyle covers every room in the house, which means that entertaining doesn't start and stop in your kitchen, or around the table. Everywhere that you call home, indoors and out, we offer the d�???�??�?�©cor, furnishings, and flavors that make each space unique, personal, and welcoming," says Chiarello. Wine country would not be complete without NapaStyle's collection of creative wine storage, related furniture and unique glassware. For its distinctive NapaStyle products, Chiarello personally selects, designs, or tests all of the handcrafted tableware, decoratives, garden and home furnishings. Each object tells a story, whether it is a newly repurposed barrel stave made into a sturdy kitchen island or an extraordinary antique millstone, customers can share the delight of discovery in every item.

Celebrating the Flavors of Life

Inspired by the epicurean epicenter for which it is named, NapaStyle embodies the vibrant flavors of the Napa Valley with its exclusive specialty foods, such as Prosciutto Jerky and Toasted Spice Smoked Salmon, sweet and savory sauces, nuts and chocolates, and an engaging Salt and Spice Bar. Inspiring customers to celebrate the flavors of life, NapaStyle incorporates the values of sustainable living, time-honored traditions, and graceful entertaining in its unique product line.

About NapaStyle

Inspired by chef and vintner Michael Chiarello's Southern Italian heritage, NapaStyle showcases an eclectic mix of handcrafted and exclusive home goods and artisanal specialty foods that encourage experimentation with cooking, entertaining, garden and home. NapaStyle shares Michael's Napa Valley style of life and passion for seasonal and sustainable living through its catalog (1-866- 776-6272), website (www.napastyle.com) and retail stores, as well as through television shows and cookbooks.

About Michael Chiarello

Michael Chiarello is the tastemaker behind NapaStyle (www.napastyle.com), Chiarello Family Vineyards (www.chiarellovineyards.com), and Consorzio Flavored Oils, and is the Emmy Award-winning host of Easy Entertaining with Michael Chiarello on Food Network. Over his 20-year career, Michael has drawn on his Southern Italian roots and Napa Valley way of life to pioneer culinary and lifestyle innovations that inspire friends and family to gather around the table to create meaningful traditions. Michael was Founding and Executive Chef of Tra Vigne and seven other restaurants, and was twice named Chef of the Year, first by Food + Wine magazine and later by the Culinary Institute of America. His latest cookbook, At Home with Michael Chiarello, follows Michael Chiarello's Casual Cooking-which won the 2002 IACP Award-in addition to Napa Stories, The Tra Vigne Cookbook, and Flavored Vinegars and Flavored Oils. Michael is also the proprietor of a small family winery, Chiarello Family Vineyards, making highly rated estate wines from the historic 94-year old vineyards surrounding his home in California's Napa Valley.

06/05/2007 - Michael Chiarello Opens First and Flagship NapaStyle Store

Berkeley, CA-September, 2006---This fall, Emmy Award-winning Chef Michael Chiarello will open the first and flagship retail store of his popular NapaStyle line, a unique collection of specialty foods and exclusive home furnishings and cookware, in Berkeley's upscale and eclectic Fourth Street shopping district (1760 4th Street).

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MICHAEL CHIARELLO OPENS FIRST AND FLAGSHIP NAPASTYLE STORE

NapaStyle Combines Passion for Seasonal and Sustainable Living

BERKELEY, CA, September, 2006 - This fall, Emmy Award-winning Chef Michael Chiarello will open the first and flagship retail store of his popular NapaStyle line, a unique collection of specialty foods and exclusive home furnishings and cookware, in Berkeley's upscale and eclectic Fourth Street shopping district (1760 4th Street). Inviting and functional, the 3,800-square-foot store combines Michael's passion for seasonal and sustainable living and utilizes 75% salvaged materials in its fixtures and design.

"Seasonal and sustainable living is about cultivating a quality of life that is lasting and meaningful, whether it means choosing high quality products that become heirlooms for generations to come or preserving foods at their peak of freshness to be enjoyed later," says Michael Chiarello, NapaStyle founder. "As a retailer, it means valuing these qualities and making the conscious decision to support and celebrate them wherever I can."

The NapaStyle store brings a taste of Napa Valley living to San Francisco's East Bay by offering a sensory escape to the famed Valley, reflecting its distinctive combination of modern simplicity and rustic traditions. NapaStyle products, and indeed Chiarello himself through his television shows and family winery, inspire customers to celebrate the flavors of life and discover their own path to easy and delicious entertaining. The flagship store will feature an innovative approach to retail with expert advice from its trained Culinary Concierge staff, which will personally address each customer's desires and ambitions when it comes to cooking, entertaining, and celebrating their home.

Retail, Tailored To Inspire

Presenting a one-of-a-kind approach to retail, the designated Culinary Concierge staff offers customers entertaining tips, creative culinary suggestions, and seasoned guidance on easy entertaining, whether planning an elegant evening or simply spicing up the pantry. Interactive kiosks further allow customers to customize their shopping with NapaStyle's extensive database of recipes, product pairings, comprehensive entertaining recommendations, and easy check-out.

A Taste of Napa Living

Drawing literally from the landscape of California's countryside, the NapaStyle store uses 75% salvaged materials, such as barnwood, corrugated tin, and other eco-friendly and heritage objects in its interior. Featuring a hearth at the core of the store layout, the architecture and design reflect the blended contemporary and traditional style of the NapaStyle line with an emphasis on sustainability and lasting value in items such as ash glazed pottery made from vineyard prunings and hand-hammered, Italian-made copper cookware.

"NapaStyle covers every room in the house, which means that entertaining doesn't start and stop in your kitchen, or around the table. Everywhere that you call home, indoors and out, we offer the decor, furnishings, and flavors that make each space unique, personal, and welcoming," says Chiarello.

Wine country would not be complete without NapaStyle's collection of creative wine storage, related furniture and unique glassware. For its distinctive NapaStyle products, Chiarello personally selects, designs, or tests all of the handcrafted tableware, decoratives, garden and home furnishings. Each object tells a story, whether it is a newly repurposed barrel stave made into a sturdy kitchen island or an extraordinary antique millstone, customers can share the delight of discovery in every item.

Celebrating the Flavors of Life

Inspired by the epicurean epicenter for which it is named, NapaStyle embodies the vibrant flavors of the Napa Valley with its exclusive specialty foods, such as house-cured meats and fish, like Prosciutto Jerky and Toasted Spice Smoked Salmon, sweet and savory marinades, nuts and chocolates, and an engaging Salt and Spice Bar. The NapaStyle store will feature a limited collection of wines from its Cucina and Enoteca Wine Clubs, including a hand-picked selection of Chiarello Family Vineyards' highly rated estate wines from its 94-year old vineyards in St. Helena. Inspiring customers to celebrate the flavors of life, NapaStyle incorporates the values of sustainable living, time-honored traditions, and graceful entertaining in its unique product line.

About NapaStyle

Founded in 2000 by Napa Valley chef and culinary pioneer, Michael Chiarello, NapaStyle is a media-driven lifestyle retailer inspired by Michael's passion for seasonal and sustainable living, his Southern Italian heritage, and his tireless advocacy for the Napa Valley style of living. NapaStyle's television shows, eclectic mix of heritage, handcrafted and exclusive home goods, and its artisanal specialty foods of Michael's own creation are designed to encourage experimentation with cooking, entertaining, garden and home. The NapaStyle line is available by catalog (1-866-776-6272), and online (www.NapaStyle.com). In Fall 2006, NapaStyle launches its first and flagship retail store in Berkeley, CA.

About Michael Chiarello

Michael Chiarello is the tastemaker behind NapaStyle (www.napastyle.com), Chiarello Family Vineyards (www.chiarellovineyards.com), Consorzio Flavored Oils, and is the Emmy Award-winning host of Easy Entertaining with Michael Chiarello on Food Network. Over his 20-year career, Michael has drawn on his Southern Italian roots and Napa Valley way of life to pioneer culinary and lifestyle innovations that inspire friends and family to gather around the table to create meaningful traditions. Michael was Founding and Executive Chef of Tra Vigne and seven other restaurants, and was twice named Chef of the Year, first by Food + Wine magazine and later by the Culinary Institute of America. His latest cookbook, At Home with Michael Chiarello, follows Michael Chiarello's Casual Cooking-which won the 2002 IACP Award-in addition to Napa Stories, The Tra Vigne Cookbook, and Flavored Vinegars and Flavored Oils. Michael is also the proprietor of a small family winery, Chiarello Family Vineyards, making highly rated estate wines from the historic 94-year old vineyards surrounding his home in the Napa Valley, California.